15 Digital Marketing Spy Tools To Track iGaming Competitors

PPC enables operators to set up, modify, and monitor the effectiveness of PPC campaigns. Using the application to create campaigns based on budgets and bid amounts, users can place PPC links on multiple channels, such as Google Ads.

When it comes to using PPC in the iGaming industry, Google has a number of guidelines. Fortunately, all you need is a little information and some practical application of knowledge and tools. The 15 PPC tools in this blog are necessary for tracking your competitor's strategy.

1. SpyFu

For a number of reasons, SpyFu is regarded as one of the most excellent PPC surveillance tools available. The application enables you to see your competitor's strategy meeting in real-time, including bidding details and total budget spent. One of the tools in SpyFu also allows you to examine keyword overlap between two PPC campaigns. This enables you to refocus your ads, identify the keywords with the strongest competition, and make the necessary adjustments.

2. SEMrush

This tool is essential for marketers who want to analyze on-page SEO concerns and determine what content generates the most ROI for competitors. Competitor keyword tracking and finding information about Product Listing Ads (PLAs) are features that come with SEMrush. SEMrush helps identify the most successful competitor content, weekly monitors keyword positions, keeps track of press mentions and does SEO audits to look for flaws with our website that can harm your search rankings. We recommend it to operators who are close to being an industry leader.

3. Ahrefs

Ahrefs is used by PPC agencies to monitor ranking positions and the number of backlinks leading to their competitors. It gives in-depth information about backlink growth among competitors, examines the link profiles to identify fresh prospects for link building, identifies websites that link to outdated or broken pages on your website, and redirects those pages to more current or appropriate pages. Thus, finding the best competitor content could help you develop new ideas for your website's content. For those who are up against considerably bigger sites, Ahrefs would be the perfect tool.

4. BigSpy 

Using BigSpy, you can monitor advertising on a variety of websites, including those on Facebook, Instagram, TikTok, YouTube, and Twitter. This list is best suited for social media advertisers because it excludes Google Ads and all other search advertising platforms. BigSpy is a fantastic tool to monitor things like ad engagement, the landing page linked to the ad, ad language analysis, or audience targeting.

5. Google Auction Insights 

Google Auction Insights provides a great and cost-free way to observe competitor Google Ad campaigns, including websites and their Google ad impressions and shares. Since there may be dozens or even hundreds of rivals, the gadget also helps maintain concentration. You can use the data you gathered from the competition's Google Ads to conduct PPC keyword research because it's incorporated into the Google Keyword research tool.

6. Adbeat 

With Adbeat you can determine how many and where your competitors' ads have been appearing by analyzing their websites. It also displays the many creative mediums such as banners, videos, and searches and lets you know which publisher websites have featured their advertising. You have access to their native content, landing sites and much more. Overall, a pretty fascinating tool for anyone who wants to stay up-to-date with the advertising campaigns of the competitor.

7. SimilarWeb 

SimilarWeb provides a wide range of analytical tools for tracking data from affiliate, sponsored, and organic ad campaigns and for market study, sales analysis, and other purposes. Due to its traffic analysis capability, SimilarWeb is one of the most used PPC spying tools. With SimilarWeb, you can compare the total number of organic and paid keywords for a competitor's URL. Moreover, you can view the cost per click and the volume of visitors each keyword brought to the page.

8. Serpstat 

Serpstat is ideal for assessing the competition surrounding any of your keywords. Each keyword's CPC is checked, and you can see comparable keywords for which top-ranked domains compete. Utilize this to find intriguing holes in your rival's approach and exploit them. Serpstat also enables you to track the evolution of competitor domain performance. Several questions are answered about your competitors' keywords, which you can use for your own benefit.

9. Follow

You may follow a competitor's actions in astonishing depth with follow. You can learn anything, including their affiliate marketing analytics and traffic projections. If you'd want even more control, you may use the Follow browser extension to extract succinct data from the landing pages and websites you visit. Other features, such as the notifications you receive when a website has new activity or social media mentions and the capacity to share our insights with your team, make it even more appealing.

10. MixRank

You can use MixRank to see what happens after users interact with Google advertising from your competitors. It has a sizable database of more than 80 million websites and 20 million mobile apps, and it can provide information about rival landing pages and PPC ads. Because it may help them remain on top of mobile market trends before anyone else even realizes what is occurring, MixRank is quite a helpful app. Additionally, you may create a genuinely comprehensive approach because you can access competition landing pages.

11. iSpionage

Due to the fact that it integrates numerous espionage functions into one, iSpionage is a fantastic substitute for many of the PPC tools. It helps to raise lead generation and maximize conversion rates. Monitoring competitor expenditure across several networks, from Google Ads to Bing PPC ads, is one of the functions, as it outpaces your competitors for industry leads. With iSpionage, you can spy on your competitors' ad spending, placements, and landing pages and spot content gaps to gain the upper hand.

12. The Search Monitor

The Search Monitor is a powerful tool that offers a range of features for keeping an eye on your brand and those of your competitors, including tracking affiliate violations, competitor activity on search terms, and bids on your branded keywords. There are various features, much like many of the PPC spy programs on this list. The key, in this case, is keeping an eye on ad performance, brand keyword bidding, and competitor keyword bids.

13. Stillio

Even though Stillio isn't necessarily a PPC tracking tool, it can help you keep tabs on landing pages, which can make or break advertising campaigns. It will automatically snapshot the URL daily if you want to see everything a specific opponent does when you're up against them. This is helpful if you want to see changes to their strategies, such as new offers, prices, or content. You can trace your competitor's thought process and perhaps even foresee their next moves when used with traffic analysis tools.

14. Oracle

Oracle enables you to keep track of all the media outlets where your competitors are advertising so you can piece together their plans and attempt to outwit them. Oracle also provides access to your competitors' previous advertising, from mobile ads and ad copy to the images utilized. This may enable you to contextualize your efforts or even compare the expansion of your business to that of your rivals.

15. ClickCease

Although ClickCease isn't a specifically designed PPC spy tool, you can track phony clicks on your PPC adverts using our dashboard. Additionally, ClickCease includes AdSpy, a unique tool that lets you monitor the Google Ads campaigns of your rivals and receive alerts whenever someone places a new bid on your search terms. You may monitor your competition, modify your offers, and enhance the effectiveness of your campaigns with the help of this early warning system.

Summing Up

Building a high-performing PPC campaign and identifying areas where you stand out requires completing a competitor study. One advantage of PPC in the iGaming field is that it is highly measurable. Online casinos can use PPC tools to build awareness and escalate their success.

Maximizing your brand's exposure is essential in the fiercely competitive iGaming industry. These tools are necessary to develop and stay relevant, especially in more competitive areas.