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GGBET UA Launches “Keep it GG” Campaign in Ukraine
GGBET UA has launched its “Keep it GG” advertising campaign across TV, digital, and social channels, blending esports, sports, and casino elements, featuring Ukrainian athletes, and supporting local creative industry initiatives.
City Center Online Launches Responsible Gaming Campaign
City Center Online has introduced a responsible gaming campaign featuring football icons Ángel Di María and Maximiliano Rodríguez, using career decision stories to promote safer gambling behavior and reinforce strict no-betting rules for minors.
Esportes da Sorte Rolls Out Carnival 2026 Nationwide Project
Esportes da Sorte will deliver one of the largest Carnival 2026 activations in Brazil, sponsoring major cities and blending cultural experiences with media campaigns and influencer engagement to strengthen its national iGaming presence.
Stake and Kick Headline Betandeal Fight Night in Brazil
Stake and Kick have been named headline sponsors of Betandeal Fight Night, a live entertainment event in Rio de Janeiro designed to extend the Betandeal Awards format and strengthen community engagement across the igaming sector.
Kalshi–CNN Alliance Marks a Major Media Shift
Kalshi’s valuation has surged to US$11 billion as the platform lands an exclusive content partnership with CNN, integrating prediction-market data into mainstream reporting and accelerating the crossover between regulated event trading and major U.S. media.
Vaquejada Betting Surges as PlayBet Drives Digital Growth
Vaquejada is rapidly evolving from a traditional Northeastern sport into a major digital betting category. PlayBet is driving this transformation through community engagement, celebrity support, and tailored odds that elevate the sport’s presence in Brazil’s growing iGaming ecosystem.
BC.GAME Names Jean Silva as UFC Brand Ambassador
BC.GAME has appointed UFC featherweight Jean Silva as its newest brand ambassador, creating interactive fan initiatives and content campaigns across regulated markets, combining MMA excitement with responsible gaming and audience engagement.
Philippines Targets Influencers Over Illegal Gambling Ads
Philippine regulators have handed a list of 30 influencers to police after they allegedly continued promoting illegal gambling sites. The crackdown marks a renewed push to enforce digital accountability and curb unlicensed operators’ reach across social platforms.
YGS Live Launches to Unite Licensed iGaming Creators
YGS Live has launched in the Philippines to unite iGaming creators under PAGCOR-licensed operators. The platform promotes responsible content and features the Battle of the Streamers tournament with a PHP 11 million prize pool.
EGB Launches Lottu with Carlinhos Maia Campaign
EGB has introduced Lottu through its new “Imagina Comigo” campaign featuring Carlinhos Maia, showcasing a digital-first entertainment experience focused on innovation, intuitive design, and responsible gaming. The launch strengthens EGB’s presence in Brazil’s regulated online gaming market.
MC Games Partners with Influencers Natan and Samara
MC Games has partnered with influencers Natan Reuel and Samara Araújo to expand its digital reach and promote responsible gaming. The duo will lead event coverage, audience engagement, and brand communication across social media platforms.
EEGS Webinar Tackles Gen Z Player Engagement
EEGS returned with a highly anticipated webinar on engaging Gen Z players, led by Ana D’Arrigo. The session highlighted co-creation, authenticity and personalized strategies as essential approaches for connecting with digital-native audiences.