ATG Integrates Mindway AI’s GameScanner in Sweden

Sweden’s ATG has teamed up with Mindway AI to integrate the supplier’s GameScanner technology into its responsible gambling framework. The AI-driven system monitors player behaviour across ATG’s entire user base, flagging potential risk in real time.

GameScanner combines advanced machine learning models with expert human analysis to detect patterns that may indicate gambling-related harm. Mindway AI describes this approach as a “virtual psychologist,” helping operators respond proactively to at-risk behaviour while supporting regulatory compliance in Sweden’s tightly regulated gambling market.

ATG, the operator behind Sweden’s horse betting monopoly since 1974 and a provider of sports and casino offerings, said the integration demonstrates its ongoing commitment to creating safer gambling environments. The tool is designed to enhance player protection and ensure regulatory expectations are met.

Sophie Linghag, Head of Fair Play at ATG, stated:
“Responsible gambling is our top sustainability priority. Implementing GameScanner strengthens our efforts to protect customers and ensures safer play across our platform.”

Rasmus Kjaergaard, CEO of Mindway AI, added:
“We are excited to collaborate with ATG, a company that prioritises responsible gambling. GameScanner empowers ATG to deliver a safer experience for players while supporting the broader Swedish horse racing sector.”