Betty Gaming partners with Toronto Maple Leafs and Raptors
Betty, an iGaming operator based in Toronto, has reached an agreement to serve as the official online casino partner for the NHL’s Toronto Maple Leafs and the NBA’s Toronto Raptors.
The multi-year agreement will take effect in October, aligning with the start of the 2025-26 NHL and NBA seasons. As part of the deal, Betty’s logo will be featured on advertising boards during games.
Chavdar Dimitrov, CEO of Betty, expressed enthusiasm about the deal:
“This collaboration marks a significant milestone for Betty. Partnering with the Maple Leafs and Raptors enables us to connect with fans throughout Ontario through engaging, trustworthy and memorable experiences.”
Beyond branding, the partnership will support community initiatives through the MLSE Foundation and provide exclusive VIP events and experiences for fans.
Betty initially launched its operations in Ontario in February 2023, marking its commitment to the region’s growing iGaming market.