Kwiff Launches Flex to Revolutionize Bet Builder Bets

Kwiff, the high-energy sports betting operator, has unveiled Flex, a pioneering feature that allows players to add protection to their Bet Builder wagers, ensuring the bet can still succeed even if one or more selections fail.

Developed in collaboration with Tzeract, part of the Kambi Group, Flex represents a major evolution in accumulator betting, moving beyond traditional insurance or “money-back” offers. Players can select the level of protection they want, enhancing engagement and encouraging larger, more ambitious Bet Builder bets.

Unlike standard promotions, Flex is a fully integrated product feature, initially available for football Bet Builders, that gives players control over risk and potential reward. The functionality increases winning opportunities and enriches the user journey, reinforcing Kwiff’s reputation as a forward-thinking sportsbook.

Niklas Fallsjö, Director of Sportsbook at Kwiff, said: “Flex is designed to elevate the Bet Builder experience, allowing players to stay in the game even if one or more legs don’t win. It’s a long-term innovation that strengthens player engagement and differentiates Kwiff in the sports betting market.”

Tomas Ericsson, Head of Operations and Product at Tzeract, added: “Flex highlights how our AI-driven platform enables partners to innovate freely. This feature moves beyond conventional bet offers, showing how tailored solutions can redefine the standard sportsbook experience.”