Peristeri BC Partners with Betsson for Strategic Growth
Peristeri BC, the historic basketball club based in Athens, has entered a new chapter with the announcement of a strategic partnership with international sports betting brand Betsson. As part of the agreement, the club will adopt the official name Peristeri Betsson BC, marking the start of a two-year collaboration focused on brand growth, community engagement and basketball development in Greece.
The partnership is described as going beyond traditional sponsorship, framing itself as a strategic alliance rooted in shared values and a mutual commitment to excellence in sports.
Betsson Emphasizes Alignment and Long-Term Vision
Betsson’s Commercial Director, Andreas Nikolopoulos, highlighted the significance of partnering with one of Greece’s most respected basketball clubs. “It’s an honor to work with a club like Peristeri, which has a long-standing history and identity in Greek basketball,” he said. “This is more than a branding project—it’s a strategic alliance. We share core values such as professionalism, consistency and dedication to delivering a top-level fan experience. We look forward to supporting the club and wish them a successful season.”
The partnership also aims to deepen community engagement, strengthening Betsson’s presence in Greece while supporting local initiatives that promote unity through sport.
Club Focuses on Community and Identity
Peristeri Betsson BC’s General Manager, Manos Kotsis, outlined the club’s plans under the new partnership. “We are now officially Peristeri Betsson and this will continue for the next two years,” he said. “Our strategy has two main pillars: reconnecting with our local community to bring fans back to the arena and reinforcing Peristeri’s identity as a club dedicated to talent development, both locally and internationally.”
Kotsis noted the progress made in recent years and emphasized that the partnership with Betsson provides added support and confidence to achieve these goals.
A Partnership for Growth and Lasting Impact
The collaboration reflects a broader European trend where commercial involvement in sports is combined with social engagement. For Peristeri Betsson BC, the deal strengthens the club’s identity and talent-development mission. For Betsson, it enhances its visibility in a key market while associating the brand with a respected, community-oriented sports institution. Both partners are confident that this collaboration will yield tangible sporting, social and institutional achievements over the next two years.
