Sands China Renews Macau Trademark Deal Through 2028
Macau’s largest casino operator, Sands China Ltd., has renewed its trademark licensing agreement with its U.S. parent, Las Vegas Sands Corp., securing the use of the Sands brand across its Macau subsidiaries through December 31, 2028.
The extension covers four key entities Venetian Macau Ltd, Venetian Cotai Ltd, Venetian Orient Ltd, and Cotai Strip Lot 2 Apart Hotel (Macau) Ltd encompassing flagship properties including The Venetian Macao, The Parisian Macao, The Londoner Macao, The Plaza Macao and the original Sands Macao, as well as The Grand Suites at Four Seasons.
Under the updated deal, all subsidiaries will continue paying an annual royalty of 1.5% of combined gaming and non-gaming revenue, with fiscal caps set at US$138.5 million for 2026, US$152.4 million for 2027, and US$167.6 million for 2028. The agreement ensures the brand’s stability during the current gaming concession period, which lasts until 2032.
Alongside trademark licensing, Sands China also renewed its marketing services arrangement with Las Vegas Sands for the same three-year term, featuring graduated annual caps of US$12.1 million in 2026, US$13.1 million in 2027, and US$14.2 million in 2028. Both agreements underline the importance of intellectual property and brand identity in supporting Macau operations and post-pandemic market recovery.
