Soft2Bet Wins Two at EGR Europe Awards 2026
Soft2Bet secured two accolades at the EGR Europe Awards 2026, taking home the European Casino Platform Supplier and European Acquisition and Retention Partner awards. The wins reflect the company’s performance in 2025 and the rollout of new solutions during the year.
The European Casino Platform Supplier award recognises Soft2Bet’s in-house developed technology stack, built as a single adaptable platform designed to serve different markets and player segments. The system integrates across the wider ecosystem, including game suppliers, payment providers, KYC processes and AML tools, enabling compliance across multiple regulated jurisdictions. Its modular structure allows partners to tailor and scale operations while maintaining centralised oversight and localised player experiences.
Judges also highlighted the progress of the MEGA Engine, citing its role in supporting operator growth, licence acquisition and scalable deployment as a factor behind the platform award.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said the recognition underscores the company’s focus on innovation across technology, product and commercial execution, emphasising sustainable brand scaling within regulated environments.
The European Acquisition and Retention Partner award acknowledges the impact of Soft2Bet’s flagship MEGA (Motivational Engineering Gaming Application). The solution combines established iGaming mechanics with behavioural patterns common in casual and mobile gaming, structuring player sessions around missions, quests and challenges to drive engagement and repeat play.
According to EGR judges, MEGA sets a benchmark for acquisition and retention in Europe by pairing entertainment-driven design with measurable performance metrics.
The awards add to a series of industry recognitions achieved across 2024 and 2025, during which Soft2Bet received multiple honours for its data-led technology, turnkey platform capabilities and broader B2B innovation efforts.
