Sporting Risk Launches In-Play Pre-Canned Multis Tool
Sporting Risk, a specialist in betting, forecasting and sports analytics, has expanded its product portfolio with the introduction of In-Play Pre-Canned Multis, a new feature designed to streamline in-play betting and increase engagement for operator partners.
The release is built around a curated BetPrompt functionality that uses Sporting Risk’s BetBuilder technology to generate ready-to-use in-play multis. These selections are dynamically presented during live matches, drawing on pricing expertise and data-led curation to help players assemble BetBuilder bets more efficiently.
The In-Play Pre-Canned Multis highlight popular, situational and high-value betting options, allowing customers to add pre-constructed combinations to their BetBuilder slip without manually selecting each leg. This approach is intended to improve bet discovery, maintain focus on live action and encourage interaction through timely betting prompts.
By integrating curated BetPrompts directly into the in-play environment, Sporting Risk aims to make the BetBuilder journey more intuitive while enhancing its commercial impact for operators.
Commenting on the launch, Andy Phillips, CBDO at SportingRisk.com said the product reflects the company’s continued focus on delivering intelligent, data-driven tools that simplify betting. He added that combining BetBuilder with BetPrompts allows operators to direct players towards the most relevant in-play opportunities while supporting stronger in-play margins.
