bet365 Expands Spanish iGaming with RubyPlay Content

bet365 has broadened its iGaming offering in Spain through a new content agreement with RubyPlay, further extending the supplier’s reach across regulated European markets.

Integration of RubyPlay Titles

Under the deal, bet365 has added a selection of RubyPlay games for its Spanish players, including Immortal Ways® Buffalo, Immortal Ways® Cleopatra and J Mania® Golden Eggs. The partnership enhances bet365’s local casino portfolio, giving players access to more third-party content amid a competitive market.

Part of RubyPlay’s European Expansion

The collaboration is a key step in RubyPlay’s strategy to grow across regulated European jurisdictions, with Spain identified as a priority market. RubyPlay combines proprietary games with content from its partner studios, delivering titles tailored to local regulations and player preferences.

Benefits for bet365

Through the partnership, bet365 gains access not only to RubyPlay’s core portfolio but also to games from studios within the supplier’s wider network, such as Koala Games. The operator continues to strengthen its presence in Europe by diversifying content and improving the player experience.

Future Rollouts Expected

Both companies indicated that the Spanish launch is the first stage of a broader rollout in other regulated markets. The partnership aims to expand beyond Spain, reflecting the companies’ commitment to long-term collaboration in multiple territories.

Statements from Executives

Dima Reiderman, CCO at RubyPlay, highlighted the significance of the deal: “Working with bet365 in Spain marks a major milestone for us, showcasing our growth in mature European markets. We look forward to bringing our games to an even wider audience.”

Clement Le Scanff, Head of Gaming Commercial and Operations at bet365, added: “We continually seek engaging content for our players and RubyPlay’s feature-rich games meet that goal. Their creativity and strong market performance made this partnership a natural fit.”