bet365 Integrates Peter & Sons Games Across Key Markets

bet365 has entered a partnership with Peter & Sons, bringing the studio’s igaming content to multiple regulated markets and expanding the supplier’s international reach. The rollout now includes the Netherlands, Spain and the UK, with additional jurisdictions scheduled as part of the initial phase.

The integration ensures localised, compliant versions of Peter & Sons’ games, supporting bet365’s strategy to broaden its online casino offerings with trusted third-party suppliers. This move reflects a wider trend of operators diversifying content across Europe and other regulated territories.

Since its founding in 2019, Peter & Sons has built a portfolio of slots and casino games distinguished by unique art styles, thematic narratives and custom game mechanics. The supplier has grown steadily through collaborations with operators and platform providers targeting regulated markets.

bet365, active across multiple licensed regions, provides both online sports betting and casino products worldwide. The operator plans further launches of Peter & Sons’ content in markets including Italy, Brazil, Ontario, Greece and Sweden as part of a phased expansion.

Yann Bautista, Founder and Commercial Director of Peter & Sons, said: “Partnering with bet365 is a key milestone for our regulated market strategy. Their focus on compliance and technology aligns with our vision. We’re excited to see our games live across major jurisdictions and look forward to further collaboration.”

Clement Le Scanff, bet365 Head of Gaming Commercial and Operations, added: “We’re thrilled to bring Peter & Sons’ content to our players. This partnership reinforces our commitment to delivering engaging and innovative gameplay across our regulated platforms.”