BGaming and Jon Vlogs Raise Funds for Brazilian Charity
BGaming has reinforced its commitment to social impact in Brazil by partnering once again with leading Brazilian content creator Jon Vlogs for a festive charity initiative aimed at giving back to the local community.
On December 16, Jon Vlogs ( BGaming’s official LATAM ambassador ) hosted a dedicated charity livestream that drew an audience of approximately 185,000 viewers. The broadcast blended entertainment and fundraising, with Jon featuring BGaming’s seasonal Christmas-themed games while encouraging his audience to support a charitable cause.
The initiative spotlighted Instituto Garra, a Brazil-based social investment organisation chosen by BGaming to receive a holiday donation of BRL 16,000. Instituto Garra focuses on strengthening high-potential social projects by offering financial backing, strategic guidance and leadership development, helping organisations scale their impact more effectively. It also connects supported initiatives to a broad professional network, expanding access to expertise and influential partners.
This marks the second charitable collaboration between BGaming and Jon Vlogs in 2025. Earlier in the year, the duo joined forces on the “BDJ na Amazônia” campaign, an environmental awareness project designed to engage Gen Z and millennial audiences around sustainability and conservation issues.
Commenting on the initiative, BGaming CEO Marina Ostrovtsova said the holiday season provides an important opportunity to reflect and contribute to meaningful causes. She highlighted that philanthropy is embedded in BGaming’s corporate culture and praised Jon Vlogs for his strong connection with Brazilian audiences and shared commitment to social responsibility. Ostrovtsova also noted that Instituto Garra plays a vital role in empowering impactful organisations across Brazil, making it a natural partner for the year-end campaign.
Through this latest collaboration, BGaming continues to combine influencer reach, community engagement, and charitable action, closing the year with a clear focus on social contribution in the Brazilian market.
