Esportes da Sorte Rolls Out Carnival 2026 Nationwide Project
Brazilian iGaming operator Esportes da Sorte is gearing up for a major presence during Carnival 2026, planning one of the most extensive activations the industry has seen at the country’s flagship celebrations.
The brand will officially sponsor festivities in seven key cities Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal and Maceió while also having a prominent presence in Olinda, a city renowned for its cultural heritage. Additional activations will take place in Caicó (RN), a central hub for the production of the company’s promotional materials.
Esportes da Sorte’s campaign represents a multi-year investment in Brazilian popular culture, now expanded into a structured national initiative that celebrates the variety of Carnival formats. From traditional street blocos to electric trios and large urban stages, the company’s visual identity and city-specific activities are tailored to reflect local culture and traditions.
“Carnival is both a cornerstone of Brazilian culture and a key part of our brand journey. Participating in the country’s most iconic celebrations strengthens our connection to the people and cities that bring this festival to life,” said Darwin Filho, CEO of Esportes Gaming Brasil.
Marcela Campos, Vice President of Esportes Gaming Brasil, added: “Each city’s Carnival experience is unique and our campaign is designed to integrate the brand naturally into the rhythm of every celebration. Whether through blocos, trios, or major city stages, we aim to provide genuine experiences for participants while highlighting the synergy between culture and entertainment.”
The 2026 strategy also includes a coordinated media and engagement program, covering TV, radio, out-of-home advertising and national PR efforts. Influencer and content marketing initiatives will run across multiple locations to maximize organic reach and showcase behind-the-scenes Carnival moments.
Following its 2025 participation in over 100 street parties and blocos, Esportes da Sorte is elevating its footprint with a nationwide, city-by-city activation plan, reinforcing its position as a leading iGaming brand in Brazil’s largest cultural event.
