Slovakia Orders Sports to Cut Ties with Unlicensed Operators
Slovakia’s newly reshaped regulatory landscape has taken a decisive turn after the country’s Gambling Regulation Office issued a sharp warning to the sports sector, one that signals the beginning of far stricter enforcement.
Libuša Baranová, the regulator’s newly appointed director general, has instructed sports organisations to sever all sponsorship links with gambling operators that lack an individual Slovak licence. Any branding from unlicensed companies on kits, digital channels, perimeter boards or venue interiors must be removed immediately to avoid penalties under the Gambling Act.
A firm tone from the new regulator
In her first major public statement, Baranová underscored that sports entities have become highly visible promotional channels for offshore operators seeking exposure among Slovakian audiences and neighbouring regions. She made it clear that this type of visibility advantage will no longer be tolerated.
The Gambling Act allows fines of up to €250,000 for violations and Baranová emphasised that her office is fully prepared to enforce them.
Why the sports industry is under pressure
Sponsorships have long served as a valuable route for gambling brands to build trust and expand their footprint. Domestic operators remain compliant Niké continues to back football and basketball competitions and Tiposport maintains its partnership with the ExtraLiga ice hockey league.
The concern centres on foreign companies whose branding appears despite having no licence to operate within Slovakia. Regulators say these firms use sports partnerships to strengthen their international presence or attract Slovak players, bypassing national oversight entirely.
Political uncertainty heightens scrutiny
The regulator’s move also comes during a period of debate over Slovakia’s gambling legislation. President Peter Pellegrini recently vetoed a reform package intended to modernise online regulation, arguing that the proposal lacked adequate safeguards around gambling harm. The bill now returns to the National Council for revisions.
With the legal environment in flux, Baranová wants strict compliance with the current rules particularly in sports, where advertising reach is significant.
What sports organisations must do next
Teams, leagues and federations now face a short timeframe to review all commercial agreements, identify non-compliant sponsors and remove related branding. Regulatory audits across venues and competitions are expected to follow.
For clubs that depend heavily on sponsorship income, the shift may require a restructuring of commercial strategies. For gambling operators, the message is straightforward: only full licensing and adherence to Slovak rules will allow long-term visibility in the market.
Slovakia aims to build a transparent, responsible and well-regulated gambling ecosystem and sports organisations have been placed squarely at the centre of that transition.
