Xtremepush Boosts Pragmatic Solutions iGaming platform & CRM

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI has announced a partnership with Pragmatic Solutions to integrate its full suite of solutions into Pragmatic Solutions’ Player Account Management (PAM) platform.

Through this integration, Pragmatic Solutions’ PAM platform will benefit from Xtremepush’s unified platform, delivering engagement, AI and gamification tools via its advanced real-time Customer Data Platform (CDP).

As a result, all of Pragmatic Solutions’ operator clients will be able to deliver highly personalised messaging, promotional campaigns and gamification options, further enhancing the extensive flexibility of their platform to boost player engagement.

Pragmatic Solutions provides proprietary core platform technology for gaming and sports betting operators aiming to scale in fast-paced, highly regulated environments. Its PAM platform gives partners full control over their gambling business, offering a comprehensive and user-friendly set of back-office tools to support compliance and risk management.

Built on an API-based framework, the Pragmatic Solutions platform is open, modular and scalable, allowing operators to quickly deploy new products and services. Its integration with top tier third party providers gives PAM platform licensees the flexibility to choose “best-in-class” technologies that support business growth.

This partnership highlights Xtremepush’s ability to scale its technology and deliver advanced solutions to major platform providers. It follows recent deals with companies like Amelco and Bede Gaming.

Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, commented:

“Partnering with Pragmatic Solutions marks an important milestone for us. By combining our unified platform with their cutting edge PAM technology, we’re giving operators the ability to take full control of their customer engagement strategies, with flexibility a key value we share.”

“This collaboration equips Pragmatic Solutions’ clients with powerful tools to deliver personalised communications that support long-term growth.”

Amy Santos, Director of Client Relations and Programme at Pragmatic Solutions, said:

“We’re excited to integrate Xtremepush’s advanced CRM and AI-driven solution into our platform. Choosing a PAM solution is one of the most important decisions for any operator, and this partnership strengthens our portfolio of integrated suppliers, helping clients stay ahead in competitive markets.”

“This marks an exciting step toward delivering scalable and innovative solutions alongside a trusted new partner.”