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PG Soft confirmed as key sponsor for ICE Barcelona 2026
PG Soft has been named a key sponsor of ICE Barcelona 2026, gaining prominent brand exposure across the venue and underlining its ongoing commitment to the global iGaming community and mobile-first game development.
Brazil State Championships See Sponsorship Shift in 2026
Brazil’s 2026 state football championships reflect a shift in sponsorship trends, with betting operators reducing naming rights deals while retail brands expand their presence, leaving the overall number of sponsored competitions unchanged nationwide.
Alagoano SportyBet 2026 Launches With New Sponsorship
The Campeonato Alagoano 2026 will be branded Alagoano SportyBet 2026 following a sponsorship deal with SportyBet. The partnership aims to boost the championship’s visibility, fan engagement, and commercial value at the state level in Brazil.
Fortaleza Targets New Betting Sponsor After Cassino Exit
Fortaleza Esporte Clube is reviewing multiple betting sponsorship proposals following Cassino’s exit, aiming to secure a two-year main jersey deal for 2026 that balances guaranteed revenue with promotion-linked performance incentives.
Viva Sorte Bet exits Bahia master sponsorship early
Viva Sorte Bet has terminated its R$80 million master sponsorship deal with Esporte Clube Bahia ahead of its 2026 expiry, prompting a commercial reshuffle as Banco BMG steps into a prominent sponsorship role.
Samsung Enters Indian Esports via College Rivals
Samsung has entered India’s collegiate esports market as title sponsor of College Rivals Season 3, integrating its Galaxy S25 Ultra into live competition and reinforcing its focus on youth engagement and mobile gaming performance.
Betnacional Activates Intercontinental Cup with CazéTV
Betnacional executed a live broadcast activation with CazéTV during the FIFA Intercontinental Cup final, combining music, digital content and event-specific betting offers to deepen fan engagement within Brazil’s regulated betting market.
Galaxy Arena, iQIYI Renew Three-Year Entertainment Pact
Galaxy Arena has renewed its three-year partnership with iQIYI, expanding cooperation across large-scale productions, immersive attractions, and entertainment IP. The agreement boosts Macau’s cultural footprint and reinforces GEG’s drive to grow non-gaming tourism.
Maryland Lottery Debuts Harlem Globetrotters Scratch-Off
The Maryland Lottery has introduced a Harlem Globetrotters-themed scratch-off ahead of the team’s 2026 centennial, offering instant prizes and a second-chance promotion featuring VIP game experiences, developed under licence from EQL Games.
BOYLE Sports Named Official Betting Partner of NIFL
BOYLE Sports has secured a multi-year deal as the official betting partner of the Northern Ireland Football League, covering all major divisions and the Women’s League Cup, with branding across broadcast, digital, matchday, and fan engagement initiatives.
Grêmio Ends AlfaBet Sponsorship Signs Energia Bet Short-Term
Grêmio ends long-term AlfaBet sponsorship after multiple missed payments, signing Energia Bet on a short-term deal for the final Brasileirão rounds, ensuring jersey visibility and temporary financial stability while pursuing a reliable long-term partner.
Casino del Mar Unveils USD 9.7m Modernisation Project
Casino del Mar is undergoing a USD 9.7 million modernisation led by Paulson Puerto Rico, upgrading its sports betting area, high-limit room, entertainment venue, and gaming floor to strengthen its competitiveness and support Puerto Rico’s tourism and hospitality growth.