EGB Launches Lottu with Carlinhos Maia Campaign
EGB, the company behind major entertainment brands including Esportes da Sorte, has unveiled a new digital initiative titled “Imagina Comigo” (“Imagine with Me”). The campaign, fronted by Brazilian influencer Carlinhos Maia, introduces Lottu EGB’s latest platform dedicated to digital entertainment and marking the group’s formal entry into the online gaming and leisure segment with a strong emphasis on responsible participation.
A Story Brought to Life
In the campaign, Carlinhos Maia chats casually with a friend as he excitedly talks about discovering Lottu. As the conversation unfolds, the visual world around him transforms, colors intensify, music swells and the overall mood becomes more dynamic, illustrating how Lottu elevates digital entertainment into an immersive, enjoyable experience.
EGB’s CEO Darwin Filho says the campaign reflects the company’s core values that mix technology, enjoyment and accountability.
He explains: “Lottu represents the balance between innovation and conscious entertainment. With this campaign, we’re inviting people to imagine new, safe ways to engage with digital fun.”
The Identity of a Modern Digital Brand
Designed with vivid animation and a laid-back tone, “Imagina Comigo” embodies Lottu’s youthful, digital-first personality. The campaign was built to connect naturally with audiences who live online, using relatable storytelling and visually intuitive elements. Alongside Carlinhos Maia, Raul Erlich joins as an ambassador to help expand the brand’s reach across diverse online communities.
EGB Vice President Marcela Campos reaffirmed the company’s longstanding commitment to Responsible Gaming: “Our vision is for Lottu to become recognized as a trustworthy, innovative space. We want users to feel confident that they’re interacting with a secure and transparent platform while having fun.”
Aimed primarily at digital channels, “Imagina Comigo” strengthens EGB’s reputation as a key promoter of regulated, safe and responsible gaming in Brazil. It also reflects the company’s broader mission to combine technology, innovation and public trust to support sustainable growth within the entertainment ecosystem.
About Esportes Gaming Brasil
Esportes Gaming Brasil holds an official operating license from Brazil’s Ministry of Finance through the Secretariat of Prizes and Betting (SPA/MF). This authorization covers its three brands ( Esportes da Sorte, OnaBet and Lottu ) which serve users nationwide with a focus on innovation and player protection.
Esportes da Sorte also plays a prominent role in Brazilian sports and culture, with sponsorships that include clubs such as Corinthians, Ceará, Ferroviária and Náutico, as well as major cultural celebrations like Galo da Madrugada, the Carnaval festivities of Recife and Olinda and the Festival de Parintins.
OnaBet and Lottu further expand EGB’s digital presence through creative marketing and partnerships with influential online figures. With Lottu’s launch and its new campaign, EGB reinforces its dedication to innovation, accessibility and responsibility highlighting its position as a leading name in Brazil’s entertainment technology landscape.
