Swintt Launches Casino Content on bet365 Platforms
Swintt has advanced its international expansion strategy after rolling out its casino portfolio on bet365, with games now live on the operator’s UK Gambling Commission–licensed platform as well as its global .com offering. The agreement represents one of Swintt’s most significant distribution deals to date, placing its content with one of the industry’s most established operators.
The launch introduces two distinct Swintt product lines to different bet365 audiences. UK players now have access to titles developed under Swintt’s Elysium Studios label, while international customers on bet365.com can play games from the SwinttPremium range.
Market-specific content strategy
The dual rollout reflects Swintt’s segmented content approach. Elysium Studios titles, which focus on contemporary themes and feature-rich mechanics, have been selected for the UK market, where players tend to engage with frequent releases and innovative gameplay elements. Meanwhile, SwinttPremium’s classic-style slots, built around familiar formats and simpler mechanics, have been deployed across bet365’s .com platform to cater to players who favour traditional experiences.
Swintt said this structure allows it to align its content with local player behaviour while maintaining consistency across regulated and international environments.
Expanding distribution through a tier-one operator
By partnering with bet365, Swintt gains exposure to a substantial and diverse player base across multiple jurisdictions. The supplier noted that the agreement strengthens its position as a flexible content provider capable of tailoring its portfolio to different regulatory frameworks and audience preferences.
Anthony Dalla-Giacoma, Chief Operating Officer at Swintt, said the partnership marks a key milestone for the company.
“bet365 is one of the most recognisable brands in the UK and a trusted name worldwide, so bringing our games to its platforms is an important step in broadening Swintt’s global reach,” he said.
“Deploying Elysium Studios content in the UK while offering SwinttPremium titles to .com players allows us to deliver experiences that are genuinely aligned with each market.”
Strengthening bet365’s casino offering
For bet365, the deal adds further depth to its casino catalogue across both regulated and international platforms. The operator said the partnership supports its focus on delivering varied content while remaining attentive to regional player preferences.
A bet365 spokesperson commented:
“We’re committed to offering a wide range of engaging casino content that resonates with players in different markets. Working with Swintt helps us continue to evolve our offering in line with those expectations.”
Neither company confirmed the number of titles included in the initial launch or outlined a timeline for future additions.
